It starts with Jira

OOH design

Project Overview

The “It starts with Jira” campaign aims to convince potential customers that Jira is no longer just for software developers, but rather a central, flexible tool for all business teams to plan, collaborate, and execute projects. The campaign positions Jira as the “single record of work” from initial brainstorming to final delivery.

My Contributions

I joined an enormous swarm of Creative Team members to own the design and delivery of a Times Square “station domination” media buy.

While the portion I lead was a big delivery (100+ unique print mechanicals), it was a small part of a herculean effort on the part of our team. Stats from producer, Melinda Michaud: due to done in 6 weeks, 12+ print and production vendors, 75+ Jira tickets, delivered over 1,000 OOH digital, print, and motion placements, and Atlassian’s largest campaign spend at the time (Aug 2024).

Other portions of the projects spanned OOH buys in Chicago, NYC, Boston and San Francisco.

The rest of the work below was done by my teammates, included for context and to give kudos to the work of Christina Jirachachavalwong, Alison Chan-Bevan, Jack Stoller, Melli Lawrence, and too many others to mention here.

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