Itʼs a team changer

Campaign design

Project Overview

“It’s a team changer” is a marketing campaign launched by Atlassian in late 2025, featuring actor and comedian Zach Woods (Silicon Valley, The Office). The campaign highlights the Atlassian Teamwork Collection — a suite of products including Jira, Confluence, Loom, and AI-powered Rovo.

My Contributions

Collaborating with brand strategist, Carol Cho, I designed the “It’s a team changer” campaign brand book defining the visual identity and voice and tone of the campaign.

I was a key contributor to the campaign’s visual design system, under the guidance of creative director, Derick Carss. My responsibilities included pitching and developing scalable visual design concepts to support the campaign that has the potential to run for one to two years.

Collaborating with brand strategist, Carol Cho, I designed the “It’s a team changer” campaign brand book defining the visual identity and voice and tone of the campaign to ensure consistency across all collaboration touch points, internal and external.

The brand book identified the campaign's mission and core values, all relative to strategically identified personas: “enterprise knowledge workers” and “senior decision makers”. The brand book also established the campaign’s visual guidelines including logos, color palettes, typography, and imagery styles to be used.
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Finally, the brand book was packaged both as a Figma resource and PDF, making it easily accessible for team members, partners, and agencies.

Brand book and guidelines