Project Overview
Trello’s "Plan Anything" campaign focused on highlighting the platform’s versatility for organizing both personal and professional projects, ranging from meal planning to complex marketing campaigns. This particular project focused on the themes of planning for a small cafe business, a conference, a wedding, and a vacation.
My responsiblities
With the help of then Atlassian Creative Director, Leah Pincsak, I was directly responsible for delivering flat lay photography and design creative for use in the "Plan Anything" campaign. I had my hands full with everything from equipment rentals through to lighting, shooting, and collaborating with prop stylist Bryson Gill. Then all the way through to making selects, retouching, and integrating the concept with Trello's brand.
The shoot day team consisted of Creative Director Leah Pincsak, Head of Brand Megha Narayan, prop stylist Bryson Gill, and fellow designer Sascha Hopson. All other campaign collateral was designed by Trello marketing designers Christopher Dang and Samantha Gobert.
